Leasing

BOULEVARD MALL
730 Alberta Drive
Amherst, NY 14226
(716) 834-8600

www.Boulevard-Mall.com

Permanent Leasing
Specialty Leasing
Partnership Marketing

Forest City's first enclosed regional mall is home to great anchors and more than 336,000 square feet in gross leasable area - a carefully balanced merchandise mix that meets the growing demands of its customers. The 912,000-square-foot, single-level Boulevard Mall is one of the area's dominant retail centers.

Boulevard Mall is located at the corner of Niagara Falls Boulevard and Maple Road in Amherst, New York, just minutes away from downtown Buffalo and Niagara Falls.

Opened: Opened in 1962 and renovated in 1996 and 2006

Size: 912,000 square feet

Anchors:
JCPenney
Macy's
Macy's Men's
Sears
H&M
Dick’s Sporting Goods

Contact Information

Permanent Leasing

Boulevard Mall offers long term leasing options for restaurants, shops and entertainment uses. If you are interested in leasing long term space for a restaurant, shop or other use, please contact our leasing agent at Forest City Enterprises:

Douglas Tornatore
(216) 621-6060
DouglasTornatore@ForestCity.net

Specialty Leasing

If you have a product or idea and would like to test it on a short term basis, Boulevard Mall could be a great place to start your new enterprise. Boulevard Mall can help you get your new business venture started through our Specialty Leasing Program. Contact our Specialty Leasing Manager for more details:

Brian Calvert
(716) 834-8600
BrianCalvert@ForestCity.net

List of Opportunities: There is an array of Specialty Leasing opportunities available within the shopping center. Here are some examples:

kiosk Kiosk - the simple definition of a kiosk is a retail unit of approximately 100-200 square feet. The distinct difference between this unit and an RMU (cart) is that you operate your business from inside of it. It is most often a stationary space located in the common area. This can be leased short term or permanent.

rmu Retail Merchandising Units or Retail Merchandising Unit most commonly referred to as a cart. It is approximately 50 square feet of retail space. You operate your business around it. It is typically mobile and in the common area. RMUs by nature are leased for a minimum of 3 months up to 1 year maximum. This gives you an opportunity to test your product without much overhead expense.

inline Inline space - also known as store space. The square footage of this pre-existing space can range in size depending on availability. Since inline space is something that the owner of a shopping center wants to have leased on a permanent basis, the availability can vary. Your agreement term is typically 1 year. OR, it can be something that is leased for seasonal use. This opportunity allows you the ability to gauge your potential among other national retailers without a large financial or time commitment.

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Pop Up space - pop up by definition is “to appear suddenly or unexpectedly”. The Pop Up retail trend creates this same “limited time only” surprise for the customer. Retailers such as Target, JC Penney and eBay have all established creative pop up venues in recent years to introduce new products, build brand awareness, showcase style and design trends and/ or to give away exclusive goodies and treats. This is an excellent format to create a buzz about your product. Pop Up space can be common area, RMU or inline and is customarily 4-6 weeks.

Other Specialty Retail Opportunities: Opportunities exist to promote your business by way of billboard, digital advertising and/or sponsorship. Contact the Specialty Leasing manager for more details.

Specialty Leasing FAQ

Q: Are there visual requirements?
Answer:
Businesses are required to meet each shopping center’s visual standards. It is best to consult with a visual merchandiser for assistance. The Specialty Leasing Manager can provide referrals for professional visual merchandiser’s in the area.
Q: Are fixtures provided?
Answer:
In most circumstances, the fixtures or props are provided by each merchant at his or her expense. These items are most often purchased through the visual merchandiser. The Specialty Leasing Manager may also be helpful in offering other fixture resources.
Q: Do I have to be open during mall hours:
Answer:
Yes. This applies to most specialty retail businesses.
Q: Is it required to make an appointment with a Specialty Leasing Manage? _Answer:
Please email your application packet to our Specialty Leasing Manager, Brian Calvert at BrianCalvert@forestcity.net .

To learn more about the specialty retail industry, here is a link to the premier industry magazine.
www.icsc.org/publications/item/specialty-retail-report

Specialty Leasing Application

Partnership Marketing

Our centers are the ideal place to introduce your brand to its target audience. Be visible and establish relationships with engaged shoppers through a variety of in-mall advertising options, event venues and sponsorship opportunities.

Betsey Bonvissuto
Director of Marketing
BetseyBonvissuto@ForestCity.net
click here to submit a partnership marketing inquiry

360° Brand Engagement
Engage thousands of shoppers each day by creating an immersive experience that will showcase your products. We specialize in:

  • Brand Activation
  • Product Sampling & Trials
  • Special Event & Experiential Marketing
  • Interactive Product Engagement
  • Mall Marketing Events
  • Product Displays

High-Performance Media
Our attention-getting media opportunities will highlight your brand message and optimize its impact on shoppers.

  • Sky Banners
  • Large Wall Graphics
  • Interior & Exterior Spectaculars
  • Standees

Amenity Sponsorship
Reach your target audience in the right place at the right time.

  • Play Area Environments
  • Soft Seating Experiences
  • Holiday Sets

Customized Activations
Do you have a partnership opportunity you’d like to share? Call us so we can design the perfect one for you!

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